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AI visibility guides

Short, practical guides for SEO teams who need to know what AI platforms say about their brand. Each guide explains one topic, what to measure, and where the limits are.

Why this section exists

A user can ask ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek, or Copilot a question and get an answer without opening a search results page. If the answer names competitors and not your brand, the decision may be made before anyone reaches your website.

These guides cover the practical side of that problem: what a citation is, which pages tend to be referenced, how to build a prompt set, and what a useful report looks like. They are written for people who already do SEO and now need a second set of numbers.

Guides in this section

How to get cited by ChatGPT

What a ChatGPT citation means, why a brand mention and a cited URL are different things, and how to check both over time. Read the ChatGPT citations guide.

How to get cited by Perplexity

Perplexity is built around answers with sources, so the exact URL matters more than the domain. Read the Perplexity sources guide.

Generative Engine Optimization

What GEO means in practice, how it differs from classic SEO, and which signals replace rankings. Read the GEO guide.

AI search visibility tracking

How to build prompt groups, what to record for each answer, and how often to repeat the checks. Read the visibility tracking guide.

More guides are in preparation: ChatGPT SEO, AI brand mentions, an LLM visibility checklist, and a platform comparison.

What these guides do not claim

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