Guides
Practical guides on search and AI visibility. Each one covers a single problem, gives you steps to run yourself, and shows how to check the result with real people.

SEO and Google search
AI visibility
How to get cited by ChatGPTWhat a ChatGPT citation is, which pages tend to be referenced, and how to check it over time.
How to get cited by PerplexityWhy the exact URL matters in Perplexity answers and how to track your sources.
Generative Engine Optimization: a practical guideGenerative engine optimization in plain terms: what it is, how it differs from SEO, how to measure it.